The Personal Network: A New Trust Model and Business Model for Personal Data

By Drummond Reed & Joe Johnston, Connect.Me; Scott David, K&L Gates

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Executive Summary

The explosive growth of social networks has created an entire social layer for the Internet, changing its very role in society. This white paper explores the emergence of the next layer: the personal network. It explains the legal and economic reasons personal networks differ from social networks and introduces the Respect Trust Framework, the first trust framework designed expressly for personal data. It steps through how the core components of personal networking—trust anchors, contexts, and person-to-person contextual vouching—are woven together to create a strong, resilient trust fabric. Finally it covers the business model for personal networks and why it differs markedly from the advertising-driven model of social networks.

Full Whitepaper Attached.

the-personal-network-2011-05-10a.pdf
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